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Flotron
An Inflatable Floating Product for
Families’ Snorkeling Experience
Category
Product Design, UI Design
Year&Duration
2024, 14 weeks
*Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse actual products or services of Nike.
Why choose the snorkeling market?
Potential
The global water sports gear market size was valued at about USD 45 million in 2021. It is expected to reach about USD 63 million by 2030.
Snorkeling offers excellent full-body workouts that are suitable for all ages and allow people to have adventures.
Why target families?
Unique Traits
Playing sports as a family will increase their sense of togetherness and create excellent memories that they will all share.
Aquatic sports like swimming and snorkeling are accessible activities that all family members can enjoy together.
Insights
It is hard for family members to take a break when they feel tired while they are snorkeling.
Family members want to carry equipment, phones, and snacks when they go snorkeling.
Sometimes, searching for sea creatures is dangerous and laborious for people.
What if we design an inflatable floating device for family snorkeling, ensuring safety and providing relief?
Flotron Concept Sketch
Flotron Prototype
IMG_5942
IMG_5943
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IMG_5944
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IMG_5942
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Flotron Product Modeling Process
PD4 w10 Id1.1.61
PD4 w10 Id2.1.62
W13 Rendering 1.7.94
PD4 w10 Id1.1.61
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Flotron Product Scale
Not Inflated Status
Inflated Status
Male Height: 69 inches
Flotron Final Design
Inflated Status
Action Camera Mount
Adjustable Height
Light Switch
Textured Grip
Detachable Design
Transparent Plastic
Container
Touch Screen
(Show the Map)
Buttons
Touch Screen
(Show the Speed)
Handles
360 Degrees Rotational Propeller
Flotron CMF
Flotron in the Environment
Flotron, a product for better snorkeling experience
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