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Nike Flotron
An inflatable floating product for families’ snorkeling experience
Not affiliated with Nike.
Why Snorkeling
The global water sports gear market size was valued at about USD 45 million in 2021. It is expected to reach about USD 63 million by 2030.
Snorkeling offers excellent full-body workouts that are suitable for all ages and allow people to have adventures.
Why Family Member
Playing sports as a family will increase their sense of togetherness and create excellent memories that they will all share.
Aquatic sports such as swimming and snorkeling are accessible activities that all family members can enjoy together.
Insights
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It is hard for family members to take a break when they feel tired while they are snorkeling.
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Family members want to carry equipment, phones, and snacks when they go snorkeling.
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Sometimes, searching for sea creatures is dangerous and laborious for people.
Design Statement
Design an inflatable floating device for family snorkeling, ensuring safety and providing relief.
Product Scale
Sketch Development
Model Iterations
Nike Flotron
Inflated Status
Colorways
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